Here’s what it means to be a part of the Pure Family. Please feel free to click their names to visit their fan pages and see our actions in action!
I LOVE Pure Photoshop Actions! They make my job so much easier! I am an action “junkie” but since discovering Pure Photoshop Actions, I am no longer interested in the others! I love the simplicity of the Pureactions, I love that they are subtle and do not “over-power” but really “enhance” my photos! Without a doubt, their actions seriously are a “one-click” wonder! Oh and of course Crystal and Rachel are the bomb as well! -Julie Paisley
I absolutely adore these actions! I use them 90% of the time and they are just fantastic. I love that they are subtle actions and add just enough to your images. Keep rocking them out because Alex Michele Photography is a HUGE fan!!!!
-Alex Michele
When I first started photography, I was introduced to Pure Photoshop Actions quickly. I thought that I’d only use them until I learned how to use Photoshop better. Now that I’m established in my business, I have realized that I rely on them now more than ever! They have done miracles for my post-production workflow and they cover everything I could ever imagine needing to tweak my photographs. I like a slightly understated look in my images, but I also like having the option to amp it up a bit when I need it- which is SO easy to do properly with these actions. I own 3 sets and I cannot choose a favorite. There are certain actions I use on EVERY single image- my favorite is “It’s all about the bling, baby” which is the BEST sharpening action I’ve ever used. It defines and gives the right about of dimension without creating noise or pixelation. Of course I have several favorites, but it’d be impossible to put into words what these actions have done for my photography. I also love that they’re not “click and flatten” actions. Each one is customizable, whether it be with a layer mask or a simple shift of the opacity bar. I layer actions at low opacities and they all work in such synchronicity with the others. And the customer service? It’s impeccable. Crystal and Rachel have been so incredibly invaluable to helping me (and everyone alike-) from the first set I purchased, to the endless confidence they have in photographers everywhere. It doesn’t matter if you’re a newbie, a hobbyist or a master guru of all things photography; these actions were created with careful consideration and the knowledge that anyone anywhere should be able to use them with ease. Thank you, Crystal and Rachel!! I could never do it without the wonderful tools you’ve supplied to the photography world. -Kaylee Labor
What would I do without Pure? Pure are my go to, must have actions. I use some sort of pure on just about all of my photos that I edit for clients. The actions are just so clean, easily editable, and totally fit my clean, crisp style of photography. They’ve streamlined my editing so that I can do my normal RAW edits, pull my photo into photoshop, run an action or two based on what it needs, save and done. My favorite action of all time? Warm that baby up. My canon seems to shoot a bit cool, and sometimes adjusting the WB in RAW just doesn’t cut it, but warm that baby up seems to just give my portraits that cozy feeling that I am always after. I also adore all of the sharpening actions. They just give everything a finished look. You can’t go wrong with Pure, especially if you love a clean, finished edit in minimal time! -Rebecca Hickey
I am a mom, police detective and photographer so needless to say I want to spend as little time in post processing as possible! Pure Photoshop Actions was the answer to my prayers! Their actions are easy to use and work beautifully to enhance my photos as opposed to over-powering them. I am mostly self-taught, but when I have had the opportunity to be mentored by the best in the business, one theme was always consistent: Less is more!!! With these actions, they subtly add that little “extra” to allow you to take your art to the next level, easily and tastefully. Most actions end up multiple layers that have to be tweaked and taken backwards once run, adding additional steps. With these actions, running once usually does the trick, so as to maintain the integrity of the vision I started with when I clicked the shutter! They are easy to use and the customer service is absolutely the best in the business! -Sarah Spradlin
Ok what can I say but ……you girls rock. In the Photography Industry it is often hard to find tips and tricks that don’t expose one’s secrets. Crystal & Rachael are the complete opposite, working to help aspiring photographers, proud mummies and adoring grandmothers, not to mention the computer savvy daddies too learn the the art of a good image. I first came across Pure Photoshop Actions thru their Facebook group and tried the exclusive for fans freebie and within 24 hours I was hooked “thanks to baby max” I purchased the full set of Everything Pure then recently the blogging templates. Now I use nothing but Pure Photoshop Actions, their actions are a subtle and refreshing lift to a normal image, once again girls for all your hard work we fans benefit from. -Leesa Howley
I recommend PURE Photoshop Actions to all my clients. I love their unique perspective. They bring photographs to life. It’s not just a picture, it’s art, and true quality designs. What I actually like most about them is their social ability to draw people to their business. I mean their work speaks for itself, but when you get to know who you are working with it makes your experience that much more enjoyable! -Karlie Badger
Pure Photoshop Actions are by far the best actions I have ever used. I no longer use any other actions because they are the only ones I now use. They add just the right touch to each and every photo and don’t require me to tweak each action for it to look right. They have streamlined my work and made editing photos so much faster! What the Pure ladies have done to actions has changed the world of editing! I would recommend them to anyone wanting to take their photography to the next level! -Jessica Vaughn
Before I used PURE I was lost and you could totally tell in my images. The moment I discovered them, my life, my work and my art changed and improved 100 times over. I owe so much of my success to their wonderful talent in streamlining my post production and i’m LOVING my photography so much more! Thank you PURE and i’m a total PUREST now! -Brooke Trogdon
I have been doing photography since 2006 and I had a very good understanding of Adobe Photoshop. Several months ago, I stumbled across Pure Photoshop Actions, and do they make my life so much easier! Their actions make the editing process of photographs much faster.. Unless you just sit for hours experimenting with different combination’s like I do! I love that about Pure, thousands of people can have the same set, but each photograph will look different. They are pure, simple, and clean… Just like they advertise! To top it off, the ladies that sell Pure are the sweetest and most customer service oriented people I have ever met! You won’t be disappointed in buying Pure Photoshop Actions! -Amy Mccoy
Since using Pure Photoshop Actions, my images have transformed to a more professional, polished look. I have purchased hundreds of dollars worth of actions from well known companies, but none can compare to the ease, beauty, and clean images I got from using Pure Photoshop Actions. They are not only my go-to-actions, they are the best actions I have ever used. -Emily VanDyke
Simply put, Pure Photoshop Actions rocks my world. There isn’t one image that I edit that I don’t use these actions on, especially Soft and Sparkly Baby, Velvet Baby, Cloud 9, the entire Pure BW Action Set 1 and the Pure Seasons collections. They not only make my photographs stand out, but they are simple to use for photographers at any talent level and cut down on my time spent on the computer editing. These actions look amazing on both in-studio and outdoor shots, on every age and skin tone – and best of all, they don’t make the images look overly worked on or fake. There are several “Actions” companies out there, and one of the best decisions I ever made was to go with Pure! - Ashley Durham
I am a full time college student with a full time job and a photography career on the side! I barely have to time for much between homework and editing. Pure Photoshop Actions have been a DREAM! They have been able to speed up my post production time and make my pictures look simply AMAZING! And I only have their freebies! I can not WAIT to buy all of their sets. It’s going to be worth every penny! I love you guys so much! Plus, your behind the scenes pictures help me so much since I’m just starting out! Thank you so much for all that you do and create for us other photogs! -Elizabeth Bankston
LOVE LOVE LOVE your actions! It makes my workflow so much easier and faster! You are some very talented and generous women! Thanks a zillion! -Cynthia
First of all, I LOVE Pure Photoshop Actions and use them on EVERY single one of my photographs. I cannot say enough when it comes to these actions and how they take an ordinary photograph and turn it into a beautiful work of art! Shazam! But the actions themselves are not what makes Pure Photoshop Actions so special. It is the women that created these actions that are truly the treasure that you will receive when you purchase one of their actions, as they are always there to help, guide, and direct you. They not only assist you in becoming better at using their actions, but at becoming a better photographer. They are teachers at heart and love to share their knowledge, and for that I am forever grateful. -Marcy Schneider Hoffman
I absolutely love your actions. I have taken part in the freebies and even purchased the first set “Pure Action Set 1″! I can’t get enough of them! The actions have brought my photography skills to a whole new level. My favorite action is Soft and Sparkly Baby and Brown Sugar Baby. At first, I was completely confused on how to use Soft and Sparkly Baby, but after contacting the ladies at Pure Photoshop Actions, I received a quick reply with lots of help guiding me in the right directions! I can’t wait to purchase more actions very soon! Thank you so much for the wonderful actions and help!
-Lauren Brown
Hey! My name is Jasmine Davis from RandiJasmine Photography. I havebought several action packages from you guys and I have to say they are amazing. With being a full time photographer it really speeds up the editing process. I do most of my culling and lightening fixes in lightroom and most of my artistic edits in photoshop. With being able to make minor adjustments using your actions in 1 to 2 mins really helps with my turn around times. I have two action sets and I love them both. I have Set 1 which helps with all my basic corrections and then I have the Spring Fever set which gives me more artistic editing options. When you pair Pure Photoshop Actions with Jessica Drossin Textures you have pure perfection!! no pun intended (: …. Anyways….if you want any action set I recommend Pure Photoshop Actions over any action company I have seen and the customer service is unbelievable. These ladies are absolutely wonderful. -Jasmine Davis
I use your actions on almost every picture I produce. If it’s only the using the “movie star skin”, “cloud 9″ and “just pop it” they are seamless perfection! Thank you for creating these wonderful actions to help us photogs increase our workload and decrease our editing time and still have amazing photos in the process!! -Sayeh Marie
To the lovely girls of Pure… I cant thank you enough for the amazing actions that have taken my photography up to the next level. Pure Actions are perfect for the seasoned photographer or someone just starting out. I love all of the actions that you come up with and each time I purchase a set I can’t wait until new sets come out. Thanks for all you do! You are amazing and totally rock my photography world! -Callie
I heard about pure photoshop actions last summer (2010) from Rachel Vanoven Photographys fanpage! At first I had no clue what the heck actions were and how they worked! I became a fan of you guys instantly and learned so much about actions and the effect on your work they can have if used right. I had been window shopping for you actions for a while after that LOL I got a freebie from you called “Sunrise Baby” but had no clue how to use it. I didn’t want to purchase them until I knew exactly what I was doing and had more knowledge in photoshop and your freebie was a great start for me to learn from. Then you had a contest to where you allow us to submit our photos to see what your actions would look like used in them. I was excited because It was the perfect opportunity for me to see what they would do for me personally. I came in second place by only about 8 votes!!!
That next week I bought my first set of actions from you! Set 1 to be exact and ever since then, those are the only actions used in my editing! They have speeded my work flow and are the perfect combination to bring forth the vision of my artwork. -Synethia
I have almost all the Pure Photoshop actions. And I love them they are so easy to use and adjustable. Next on my list is the black and white set
I would recommend them to everyone! -Suzanne
I have to say a HUGE thank you to Pure Photoshop Actions, as a new starting photographer one thing I was learning as I go was the editing process which is a skill that takes a lot of practice to master. I found their site on facebook and bought set 1 of their actions and it has been the best post production purchase yet! I went from spending hours editing to literally slapping a couple actions on cropping and tweaking and my photos are breathtaking! I will be back for set 2 very soon and even more after that. Thank you so much!!!! -Rebecca
I Absolutely LOVE your actions. I am new to actions all together as a photographer and I HAVE to tell you that I use PURE POP action on every single photo as a finish. I thought my work was good before but now I feel like it is not a finshed product without your PURE POP! I LOVE your actions because it does not change the style or feel of my personal presentation as an artist but it DEFINITELY enhances every pixel to give it a fresh clean and professional look. I shoot with a standard Canon Eos DSLR and your actions make the qaulity of my work look like Its shot with a Canon 5D!!! Its definitely in my plans to purchase the rest of your collection. I have tried other actions and yours work the absolute best with EVERY skin type, leaving all skin tones naturally beautiful and not tone blown. Discovering your actions actually helped me step into the next level of my career as far as the quality of my work. Thank you PURE PHOTOSHOP ACTIONS for streamlining my workflow, and giving me the tools without the expensive cost to present quality work to my clients! They LOVE U for it and so do I ! Thank You a Million Times! -Qiana Nicole
I was just a beginner in photography when I learned about Pure Photoshop actions. At the time they were offering a freebie action. I was embarrased to ask questions because I was new to DSLRs and photoshop alltogether. Well, I finally worked up the confidence to ask why my “after actions” photo looked overexposed. Rachel and Crystal were so sweet and explained that I could play with the opacity. Since then, I’ve purchaced Set 1, the Black and White Set, and the Spring set. Now, I set my shoot settings in a manner that I know works with their actions. It really streamlines how I get to the final look of my picture. I can’t express how grateful I am to Pure Photoshop. Their talent has allowed beginners in photography to really get to enjoy a range of what Photoshop has to offer. I follow them more faithfully than any TV show! - Christine
Pure Photoshop Actions are phenomenal! Not only are these lovely photographers helpful in day to day photography dabbles, but they make editing so much smoother and easier for other photographers! The actions themselves are worth a thousand words and more, they speed up processing, give exceptional results, and make the rest of us breathe a little easier! -Nikki Parsons Photography
As a newborn, child and family photographer I like my photos to look as clean and natural as possible & Pure Photoshop Actions are hands down the best! From their black & white collections to their color pop and customizable actions, they are all great! I love that they are easy to tweak and create subtle changes, not neon, unrealistic photoshop disasters! Actions should enhance your photos and Pure Photoshop actions are my go-to for every editing session! -Melissa Benzinger
I’m relatively new to Photoshop, but I do know what I like and what I don’t. I am NOT a fan of overly-processed images… and that is why I LOVE Pure Photoshop Actions!! They do EXACTLY the job I want them to do, but subtlely, without blaring the fact that they’ve been altered. They enhance each photo rather than change it into a different one. The results look so natural that unless you see the SOOC shot, you’d never know that it was edited! They seriously make my work flow SO much easier… Pure Photoshop Actions are my go-to actions!! -Carole Moreno Photography

joy
I am so touched and honored that you included my testimonial. Love your new website! You continue to be an inspiration to us all. Thank you!!!!
Qiana Nicole
I wanted to take the time out to say THANK YOU for including my testimonial … I came by to see the new site and came across that beautiful surprise! Best Wishes and Hugs from me to you! Thank You AGAIN!