Our theme this year is to help photographers improve their overall workflow, so they can be more profitable and spend more time with their loved ones.


Pure Photoshop Actions

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Latest Blog Posts

  • 16 September

    Sky Swap Tutorial/Edit

    Here is a video showing my thought process behind a sky swap set and how to work the action.  If you are looking for the Sky Swap Set... you can find it HERE If you are looking for the Buy Everything Set for $99... you can find that HERE.  (know that if you click this link and it is a dead link, that means the sale is over).  read more

  • 18 July

    Watch your Shadows and Highlights

    Watching your shadows and highlights is easier with this tool in Camera Raw.  (Lightroom also has this tool).  To turn it on in Adobe Camera Raw, select the keys O and U to turn on the warnings.  U is for Shadows and O is for Highlights.  If you are clipping any shadows, it will turn those areas blue.  If you are blowing any highlights, it will turn those areas red.   You can also turn it on, but physically selectding the white or black triangles.                Here I have an image where I have the warnings off.  To the naked eye, it can be hard to tell if I have clipped any blacks or blown any highlights.    I then have the same image where I have turned the warnings on.  Where I see black and red, is telling me that the shadows are so dark or the highlights are so bright, that there is no detail in those parts.     Having some areas that are clipped or blown, are sometimes inevitable and do not affect the overall image.  However, in things like ... read more

  • 30 June

    Camera Raw/Bridge Basics

      Learning to use Adobe Camera Raw can be daunting and cumbersome.  Especially if you are new to the program. Here are 2 videos, showing you how I use bridge and ACR (Adobe Camera Raw) to edit my images.   I cover Batch Editing, Star ratings and how to use them effectively in a fast workflow, presets, adjustment brushes, radial filters, tone curves, using the straightening tool and more!   Video 1     Video 2 Don't forget about our Sale!  $99 for our ENTIRE STORE!  Never happened before and will never happen again!!  Hurry!  CLICK HERE.  Also don't forget to join our Facebook Group for chances to win free sets!  CLICK HERE Our 1st sky Swap is being discontinued on July 2nd!  Hurry and get your set for only $28!  CLICK HERE!   read more

  • 20 June

    A cool tool to get Proper White Balance

      Getting those white dresses neutral can be tricky.... but not anymore! Use the Color Sample Tool in Camera Raw and then edit that image to get a proper RGB edit.  It is so easy!       Sav read more

  • 20 June

    Create an Easy Watermark in Photoshop

        Watermarking your images in Photoshop can be important to keeping your work safe.  Here is a very fast tutorial on how to create a watermark in a about 2 minutes.  Don't forget to use the code   PUREROCKS to get 20% off your order!  Get your actions/presets HERE!   Save Save Save read more


  • I LOVE Pure Photoshop Actions! They make my job so much easier! I am an action “junkie” but since discovering Pure Photoshop Actions, I am no longer interested in the others! I love the simplicity of the Pureactions, I love that they are subtle and do not “over-power” but really “enhance” my photos!

    Julie Paisley

  • I absolutely adore these actions! I use them 90% of the time and they are just fantastic. I love that they are subtle actions and add just enough to your images. Keep rocking them out because Alex Michele Photography is a HUGE fan!!!!

    Alex Michele