Our theme this year is to help photographers improve their overall workflow, so they can be more profitable and spend more time with their loved ones.


Pure Photoshop Actions

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Latest Blog Posts

  • 24 June

    Newborn Edits on Speed

    (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));Post by Pure Actions for Photographers. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); Post by Pure Actions for Photographers. read more

  • 16 June

    Newborn Editing in Lightroom made easy

    Newborn photography is one of those branches of photography that looks so deceptively simple. There are so many details to attend to, and editing is no small part of the tricky, but essential finesse. These beautiful workflows are so simple to use and get wonderful color correction for your newborn (and other!) images. Please read the instructions for tips and tricks to make these presets and brushes work to their very best. But many are ONE-CLICK workflows. We feel this beautiful workflow, inspired by the Meshelle Newborn Photoshop and Elements actions, will revolutionize editing newborn images! You can get your Lightroom or ACR presets HERE.   here are just a few of the MANY before and afters from the set of presets!  You can view more by going to the product page for the Meshelle Newborn Lightroom Presets product page. read more

  • 5 June

    How to use Brushes in ACR

    Learning how to use your brush tool in Photoshop ACR is important!  The concept is the same for Lightroom, and we will write up a blog post for Lightroom users. When you edit in ACR or Lightroom there are no layers like there are in Photoshop. You can't selectively add or subtract a preset from part of an image like you can with masks in Photoshop, so brushes allow you to target a specific area that needs work, without affecting the entire image.  It is actually really easy once you have done it a few times. To find the brush option, open up an image into your ACR (Adobe Camera RAW--the RAW processing software included with Photoshop) and look at the top tool palette.  You will see something that looks like a paint brush.  Click it, and on the right hand side you will your options pop up.     Lets go over the options in the Brush palette really fast: Temperature - if you need to warm or cool down a portion of your image by adding ... read more

  • 30 May

    Packing Your Own Natural Sunshine--Reflectors

    Sometimes the light is just so magical out there that you just want to cry a little.  It is golden and soft and perfect.  And sometimes the light is drab and dull and it also makes you want to cry a little. Well, we are here to help!  Because yes!  We do sell actions and presets and we absolutely believe that they will save you time and cut down on headaches and leave you with classic, beautiful images...but we also are firm believers that getting it right in-camera will save you time and will lead to the most beautiful images possible.  Don't mess around with trying to save images.  Just edit a strong image to begin with, right?  That's where we're here to help with this blog.  Besides, how much more confidence do you have when you know you can make your light work?  And how much more professional do you appear to your clients?  (Answer:  A LOT.) We've given some lighting tips for flashes already.  But here's some tips on using your reflector.   • Try using your ... read more

  • 30 May

    It's a BLOG PARTY!

    Ok, ok.  We admit it.  We are SUPER proud of how the blog is shaping up!  Lots of educational blog posts.  Lots more in the chute.  We want people to come to our blog to learn and we want them to come away inspired, uplifted, and educated.  Ideally, we'd like people to come away going, "Wow, I didn't know that!"  Learning is empowering, we also feel it will help the industry to have a more photographers who know just what is going into photography. So, we want to reward people for coming to the blog!  We know we're the newbies on the blogging block, since we used to put ALL of these tutorials on Facebook, but we have learned our "own your content" lesson and we are planting our flag here.  So, to help people remember to check us out, we intend to have a weekly BLOG PARTY! What's a blog party? Well, for this first one, we will be choosing one winner to get a set of their choice from ANY of the comments on ANY of the blog posts.  (The ... read more


  • I LOVE Pure Photoshop Actions! They make my job so much easier! I am an action “junkie” but since discovering Pure Photoshop Actions, I am no longer interested in the others! I love the simplicity of the Pureactions, I love that they are subtle and do not “over-power” but really “enhance” my photos!

    Julie Paisley

  • I absolutely adore these actions! I use them 90% of the time and they are just fantastic. I love that they are subtle actions and add just enough to your images. Keep rocking them out because Alex Michele Photography is a HUGE fan!!!!

    Alex Michele