Our theme this year is to help photographers improve their overall workflow, so they can be more profitable and spend more time with their loved ones.


Pure Photoshop Actions

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Latest Blog Posts

  • 7 August

    Our Yearly Birthday Sale!!

    Our once a year Birthday Sale is coming on the 13th of August! Save the date in your phones. You don't want to miss this! With the way Facebook has been, don't count on seeing this in your feed during the sale! So put that alarm in your phone! You don't want to miss this! It is one of our longest and biggest birthday sales ever!!! read more

  • 5 February

    Sky Overlays So Easy a Child Can Do Them!

    Wow, there was a time we thought this day might never come. We’ve been asked for YEARS now if we were going to offer a sky set. We know there are many amazing vendors out there with beautiful skies, so we determined we were not going to enter into this unless we had something ground-breaking to contribute to the genre. So while we started collecting skies about a year ago, we have not released until now. Why? Well, because we FINALLY cracked how to painlessly (really painlessly) swap out a sky. NO tedious masking and blending. Just click, maybe a few swipes of a brush and done. If you want to get super fancy, you can use some of the other editing options to further enhance the realism of your sky, but those options are just as easy. We are including a vast array of skies (93 of them!!!) that we have collected with many different types of light. This can help you to select the perfect sky to realistically match ... read more

  • 9 January

    Blown Highlights and Clipped Blacks

    Editing photos can be fun!  Especially when you are still learning Photoshop, however it is easy to get carried away and not realize that your highlights are too bright or your darks too dark.  This can be a problem while the photo is still in a digital format, but it becomes even more pronounced of an issue when you print your images. Your image is made up of shadows and highlights, and when it comes to printing your images you want to remember that 255 is blown (too bright) and anything 0 is clipped (too dark).  What that essentially means is that any detail and texture in either the highlights or shadows is completely gone and it appears like a solid white or black blob.  It is not very attractive and depending on the size and number of prints ordered, it can be a potentially costly mistake. There are a few ways to check if this has happened to your photo, but we will just quickly outline one of our favorites ways. When you have opened Photoshop, you can use your ... read more

  • 5 January

    Learn Photoshop Shortcuts

    Photoshop Shortcuts When we first started using Photoshop, we were really slow. REALLLLY SLOW. We hunted and pecked and moved all around with our mouse. Things got done, but it was not a very quick thing. But slowly, slowly, we became familiar with where things were. And then...(cue the trumpets)...we discovered SHORTCUTS. Suddenly, rather than reaching for the mouse, finding the right icon clicking it and then moving back to our image, we would reach over and hit a shortcut and keep right on truckin'! Magic! After what seemed like no time at all, we felt like we were playing a Beethoven concerto on our keyboard as we edited our images. We were much more efficient AND our wrists thanked us too!  Since we love you and are here to help, we made some little cheat sheets for y'all  The first set of shortcuts we cover are the shortcuts in your tools.  If you don’t see this window, you can find it by opening Photoshop and choosing Window --> Tools.  The next set of shortcuts we will cover are shortcuts ... read more

  • 2 January

    Photoshop Blending Modes--How to Use Them

    Blending Modes How to achieve a clean and fast edit in Photoshop using blending modes Photoshop blending modes can be confusing if you don't know what they do or even where to find them.  Photoshop is a massive program.  When you first download and open the program it can be overwhelming; not knowing where to start, or what anything does can be discouraging.  So today, we are going to talk about Blending modes.  More specifically, we are going to talk about the 3 blending modes that we use the most. The blending modes are broken up into groups:  Normal, Darken, Lighten, and Contrast.  There are other blending modes and groups, but for this post, we are going to only be talking about a few of these.      Soft Light -This mode darkens or lightens the the photo depending on the colors in the photos.  If the color in a photo is lighter than 50% grey, it will lighten the area (kind of like dodging the area).  If the color is darker than 50% grey it will make that color darker (kind of like ... read more


  • I LOVE Pure Photoshop Actions! They make my job so much easier! I am an action “junkie” but since discovering Pure Photoshop Actions, I am no longer interested in the others! I love the simplicity of the Pureactions, I love that they are subtle and do not “over-power” but really “enhance” my photos!

    Julie Paisley

  • I absolutely adore these actions! I use them 90% of the time and they are just fantastic. I love that they are subtle actions and add just enough to your images. Keep rocking them out because Alex Michele Photography is a HUGE fan!!!!

    Alex Michele