Losing weight. Getting out of debt. Exercising more. Making sure your image’s colors aren’t crazier than a drunken circus clown. You know, those New Years’ resolutions that we all make each year.
You have never resolved to make sure that your color is completely accurate? Oh well, you really need to.
And we’re here to make that resolution one that will actually be kept! Wahoo!
Color Management is something that a lot of people don’t even realize is an issue until they have a problem, but we are here to alert you to the issue BEFORE you have a mishap. Most computer monitors arrive from the factory in a rather imperfect color state. Most PC monitors are BLUE. They make every image look cool and dark or overly bright and icky. The contrast is often off too.
This image for example. Same exact image. However I would assume if I was on my non calibrated monitor, that my image was over exposed and needed a lot of warming. However if I darkened the image and warmed it up, the actual image would end up being entirely too dark and warm. Since the image on the left, is properly exposed and warm enough. 2 completely different edits!
Mac computers are a little closer. They have their factory default monitor setting. Which is still off. Then they have a setting called Mac Calibrated which you can choose in your settings, which is closer, but not spot on. And this is all when the monitor is NEW! As monitors age, their colors and contrast can shift and change, adding even more confusion to the mix.
What does that mean to a photographer? Well, nothing–if you never edit an image. (Or arguably, never even look at images online.) But if you are planning to edit images and learn from other photographers about how to get color, contrast, and exposure right, then it is critical. And if you plan to make a business of photography, then I would argue that it is actually your obligation to be calibrated correctly. After all, no one wants a blind-folded surgeon. Why would someone want a photographer that has no idea what their final product ACTUALLY looks like?
If you computer screen is making all of your images really cool and blue, then you might reasonably think the images needed a great deal of color help and warm the images until they looked correct on the uncalibrated screen. The problem is the images in reality might not have been so blue, so all of the warming you added might now make these images print really really orange/yellow, which is just as bad as super cyan/blue. So, this is where calibration software comes comes in SO handy.
So, we will be giving away one copy of i1 Display 2 software with the amazing calibration device to a lucky person.
(If you happen to be running Mac OSX Lion, let us know, and we can hook you up with the correct software. Other Mac OSX are fine.) This fabulous software is something you can run every few weeks to get your computer to the right color, and it only takes a few minutes. You hang the device on your monitor and it measures the light and color output and contrast from your screen and matches them to standards and then sets your monitor properly. (When you see your correctly adjusted screen, it will be shock the first time. Believe me.) Most pro labs and pro album makers like Color Inc., Miller’s, Graphi Studios, Bay Photo, Pro DPI, etc. use the same calibration standards and so the images you send them will look exactly the same as your screen when they are delivered to your doorstep. This is also a great argument for using a pro lab and not somewhere like Walmart or Walgreens, etc., where your images might not come out right even IF you are calibrated.
So, how do you win this amazing, labor-saving, face-saving device? Simple!
—–First, make sure that you are a fan of Pure Photoshop Actions. Because, hey, we want to get to know you!
—–Then share this giveaway with your social media friends (Facebook, LinkedIn, MySpace, etc.)! That’s an entry.
—–If you want a SECOND entry, then pin this giveaway on Pinterest. (Sorry, Pinterest is like crack to us, so we want to be on there so much we will give you a second chance to win just for helping us feel all warm and fuzzy and Pinterestingly awesome. We figure it’s cheaper than therapy, right?) And make sure that you post what you’ve done below. (If you pin on Pinterest, make a second post.)
In your post, please give us a way to contact you. Nothing makes us sadder than when “Joe” is randomly selected and we have no way to find “Joe” and we need to pick someone that we can actually contact. So make sure you help us with that.
This giveaway will go until January 1st. And please note that this giveaway is in no way associated with Facebook.