Our theme this year is to help photographers improve their overall workflow, so they can be more profitable and spend more time with their loved ones.

 








Pure Photoshop Actions

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Latest Blog Posts

  • 11 January

    5 Things to Avoid When Editing Photos

    * means that the link is an affiliate link.  At no additional cost to you, if you purchase something from that link, we get a small commission.  We ONLY recommend products we use and love.  NONE of these companies have asked us to write about the or post about their products.  In fact, I am sure most of them don't even know who we are.  ;)  We are only posting about them, because we use and love their producuts! Editing photos is magical.  It takes an image that already has your fingerprints all over it, from lens choice, to angles, to lighting, and it gives it that final dusting of you.  It can be absolutely enchanting to watch your vision come alive as you edit, but sometimes as we first start out (and even as we have been doing this awhile), the photo can pass the magically perfect stage and start to veer into over-edited, fake-looking, or just plain wrong.  Let's look at a few things you can avoid to help you keep your editing expressing YOU. 1)  Selective Color--I ... read more

  • 11 January

    Five Steps to Greater Productivity

    We all only have 24 hours in the day, but sometimes it feels like other people MUST have more.  How else can they get so much done?  There are a lot of strategies for saving time and being productive, but these are Rachel and Crystal's top five.   Since there are thirteen kids between the two of us (Rachel has 8 and Crystal has 5) and we have teens and toddlers, plus two busy businesses, and factors like autism and epilepsy in our families, we have to make the most of the time we have, because nearly all of it is spoken for.  When we first started working together, we were so busy and didn't have a very good plan in place for getting our photography lives together, so the top of our list in the early days was "Don't Sleep."  That is not a very effective long-term solution, so we nixed that and added in these solutions. 1) Get it right in camera I really can't stress this one enough.  It might take a little work at the outset to learn ... read more

  • 10 January

    Top Ten Things Pure Can't Live Without

    There are thousands of things out there for photographers to consider purchasing.  A lot of them are fantastic.  But for Crystal and I, these are Pure's Top Ten things we CANNOT live without.   In no particular order: * means that the link is an affiliate link.  At no additional cost to you, if you purchase something from that link, we get a small commission.  We ONLY recommend products we use and love.  NONE of these companies have asked us to write about them or post their products.  In fact, I am sure most of them don't even know who we are.  ;) We are only posting about them, because we use and love their products weekly, if not daily. 1)  Pixieset.  Delivering clients images is easy and stylish.  We upload to Pixieset, and the client can easily download their sessions or share with family members and friends who might want a photo or two also.  We can set print prices, and we can easily sell prints that way.  Digital images are critical for wedding photography and Pixieset delivers.  Their price ... read more

  • 16 September

    Sky Swap Tutorial/Edit

    Here is a video showing my thought process behind a sky swap set and how to work the action.  If you are looking for the Sky Swap Set... you can find it HERE If you are looking for the Buy Everything Set for $99... you can find that HERE.  (know that if you click this link and it is a dead link, that means the sale is over).  read more

  • 18 July

    Watch your Shadows and Highlights

    Watching your shadows and highlights is easier with this tool in Camera Raw.  (Lightroom also has this tool).  To turn it on in Adobe Camera Raw, select the keys O and U to turn on the warnings.  U is for Shadows and O is for Highlights.  If you are clipping any shadows, it will turn those areas blue.  If you are blowing any highlights, it will turn those areas red.   You can also turn it on, but physically selectding the white or black triangles.                Here I have an image where I have the warnings off.  To the naked eye, it can be hard to tell if I have clipped any blacks or blown any highlights.    I then have the same image where I have turned the warnings on.  Where I see black and red, is telling me that the shadows are so dark or the highlights are so bright, that there is no detail in those parts.     Having some areas that are clipped or blown, are sometimes inevitable and do not affect the overall image.  However, in things like ... read more

Testimonials

  • I LOVE Pure Photoshop Actions! They make my job so much easier! I am an action “junkie” but since discovering Pure Photoshop Actions, I am no longer interested in the others! I love the simplicity of the Pureactions, I love that they are subtle and do not “over-power” but really “enhance” my photos!

    Julie Paisley

  • I absolutely adore these actions! I use them 90% of the time and they are just fantastic. I love that they are subtle actions and add just enough to your images. Keep rocking them out because Alex Michele Photography is a HUGE fan!!!!

    Alex Michele