Our theme this year is to help photographers improve their overall workflow, so they can be more profitable and spend more time with their loved ones.


Pure Photoshop Actions

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Latest Blog Posts

  • 9 January

    Blown Highlights and Clipped Blacks

    Editing photos can be fun!  Especially when you are still learning Photoshop, however it is easy to get carried away and not realize that your highlights are too bright or your darks too dark.  This can be a problem while the photo is still in a digital format, but it becomes even more pronounced of an issue when you print your images. Your image is made up of shadows and highlights, and when it comes to printing your images you want to remember that 255 is blown (too bright) and anything 0 is clipped (too dark).  What that essentially means is that any detail and texture in either the highlights or shadows is completely gone and it appears like a solid white or black blob.  It is not very attractive and depending on the size and number of prints ordered, it can be a potentially costly mistake. There are a few ways to check if this has happened to your photo, but we will just quickly outline one of our favorites ways. When you have opened Photoshop, you can use your ... read more

  • 5 January

    Learn Photoshop Shortcuts

    Photoshop Shortcuts When we first started using Photoshop, we were really slow. REALLLLY SLOW. We hunted and pecked and moved all around with our mouse. Things got done, but it was not a very quick thing. But slowly, slowly, we became familiar with where things were. And then...(cue the trumpets)...we discovered SHORTCUTS. Suddenly, rather than reaching for the mouse, finding the right icon clicking it and then moving back to our image, we would reach over and hit a shortcut and keep right on truckin'! Magic! After what seemed like no time at all, we felt like we were playing a Beethoven concerto on our keyboard as we edited our images. We were much more efficient AND our wrists thanked us too!  Since we love you and are here to help, we made some little cheat sheets for y'all  The first set of shortcuts we cover are the shortcuts in your tools.  If you don’t see this window, you can find it by opening Photoshop and choosing Window --> Tools.  The next set of shortcuts we will cover are shortcuts ... read more

  • 2 January

    Photoshop Blending Modes--How to Use Them

    Blending Modes How to achieve a clean and fast edit in Photoshop using blending modes Photoshop blending modes can be confusing if you don't know what they do or even where to find them.  Photoshop is a massive program.  When you first download and open the program it can be overwhelming; not knowing where to start, or what anything does can be discouraging.  So today, we are going to talk about Blending modes.  More specifically, we are going to talk about the 3 blending modes that we use the most. The blending modes are broken up into groups:  Normal, Darken, Lighten, and Contrast.  There are other blending modes and groups, but for this post, we are going to only be talking about a few of these.      Soft Light -This mode darkens or lightens the the photo depending on the colors in the photos.  If the color in a photo is lighter than 50% grey, it will lighten the area (kind of like dodging the area).  If the color is darker than 50% grey it will make that color darker (kind of like ... read more

  • 1 January

    Free Desktop Organizer

    Free Desktop Organizer Start 2015 off on the right foot!  Time to get organized! It’s a new year, full of new motivation, new goals, and new excitement. Let us help you with your organizational goals. Our desktop organizer freebie can help you to keep track of what needs to be done and what stage of post-¬≠production each of your files is in. This comes as a PSD so that you can fully customize it to your needs. Each box is a transparent individual layer.  You can leave the background white, or you can add an image to the background to customize it even more.  You can change the colors of the individual boxes, or the text.  There are easy to follow directions in the download.  read more

  • 17 December

    How to Photograph your Christmas Tree

    The holidays are coming and with them come a lot of photo ops. Want to take them up a notch? How about getting a little star burst on your Christmas tree lights or Menorah candles? This is a fun little trick that will give your holiday photos a little extra sparkle.     It is important that you have a tripod for this, as we will be working with longer exposures. You will also need a camera where you can control the exposure, like a DSLR or a bridge point and shoot. Now, in a semi-dim room with candles or Christmas lights lit, position the tripod where you would like it. Now we fiddle with the exposure. My usual starting place is f/16, ISO 200, shutter speed 15 seconds–see why we need the tripod? I also will put my camera on a 2 second delay, so when I hit the shutter, it isn’t affected by any movement of the camera when i push the button. (If you do not own a tripod, you can also set your camera on a table or s ... read more


  • I LOVE Pure Photoshop Actions! They make my job so much easier! I am an action “junkie” but since discovering Pure Photoshop Actions, I am no longer interested in the others! I love the simplicity of the Pureactions, I love that they are subtle and do not “over-power” but really “enhance” my photos!

    Julie Paisley

  • I absolutely adore these actions! I use them 90% of the time and they are just fantastic. I love that they are subtle actions and add just enough to your images. Keep rocking them out because Alex Michele Photography is a HUGE fan!!!!

    Alex Michele